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Resume Writing – Simple Math Shows It Is Not A Do It Yourself Project for Most Professionals
1) In case you didn’t know, there are currently 60 million unemployed people in the United States and another 60 million who can only work part-time, looking to advance in their career or trying to change careers. This means there is more competition than ever before (60M + 60M = 120M an all time high).
2) Then there is a cost-benefit analysis of whether or not to delegate the work to an expert. In today’s economy, if you do it yourself, you’ll definitely save around $300 to $400 instantly. However, as weeks turn into months and months turn into years of part-time unemployment or limited earnings, the financial loss of an average salary of $4,000 per month times a job search average of 12 months equates to a real cost of $48,000 in lost wages. What if expert assistance from a veteran certified professional resume writer reduces that loss by 67% or at least 50%? Essentially it boils down to Ben Franklin’s advice, “A penny saved is a penny earned” with a modest adjustment for annual inflation, you could save $24,000 to $36,000 even if you only have average incomes.
3) If you’ve done well, your resume will be compared side-by-side with the top 5% of resumes that have been selected for human review and interview. Most of them are written by professionals. Wouldn’t you get more interviews if you were at least on equal footing?
4) Most people can’t effectively brag, let alone market and sell their skills, talents, and abilities in a way that will actually motivate hiring managers. Professional writers are adept at doing this without showing arrogance or exaggeration.
5) The average American’s educational attainment in writing, editing, and proofreading is too low only because a college education is so expensive here. Thus, the great writers will have a serious advantage over you.
6) Many errors are difficult to detect, even with Microsoft® Word’s spell check. Commonly confused words like homonyms (to, two, too or their and there) are very difficult to grasp. Then there are logic errors, general grammatical errors, and typos that form another word unintentionally.
7) Another person’s opinion and interview questions will often reveal a lot of new and relevant information that you didn’t think to include on your resume. That in itself can squeeze your hiring.
8) The average American business professional or Fortune 500 executive still doesn’t understand that one of the main missions of your resume should be to create value. Why miss your chance to cash in and earn a significant raise?
9) If your resume and cover letter deserve to be in the top 5% of resumes an employer collects for a job posting, chances are you’ll win a lot of interviews. More importantly, you will probably multiple offers to choose from and thus position yourself for better compensation and benefits. Is a $100,000 compensation package with top-notch benefits better than an annual salary of $75,000?
10) After hiring a certified professional resume writer, you will be fully aware of your market value; thus, you will not accept cheap salary offers from third-tier employers. Trust is essential in your salary negotiation process, as employers currently have a strategic advantage due to the glut of qualified candidates.
11) Most people completely miss the many critical points of CV strategy: targeting, specific performance metrics, claims backed by evidence, focus on results rather than responsibilities, statement of a specific objective, career change or industry change strategy, compatibility, file size restrictions, editing for brevity and relevance, prioritization, applicant tracking system strategy, compelling writing, accomplishments, style, appropriate formatting, fit for what employers want and keyword strategy.
12) You cannot circumvent the laws of supply and demand because they are omnipotent. So many job seekers with merely average resumes and cover letters are forced to settle for an employer who forces them to relocate (very expensive) or settle for third-tier employers. Chances are there is an undiscovered opportunity where you currently are or you should be earning a salary that better reflects your current market value.
The truth is that your destiny awaits you. It really doesn’t matter if you stick to exactly what employers want to see in your resume or cover letters. Whichever path you choose, make sure your career documents are excellent, as they are always the foundation of your job search.
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