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Top Tips for Requesting a Reciprocal Link
While most webmasters agree that reciprocal links are a great way to increase website traffic, make a mistake in your reciprocal link request and you won’t get the link.
To make sure you don’t make this mistake, here are some important tips for requesting a link from a potential link partner:
1. Make sure your entire website looks professional. No one will link to a rambling or unprofessional website.
2. Whether you use a linkbot or not, you should do physical research on any potential link partner’s website.
- You must answer these questions:
- Is the website of a similar or complementary theme to your website?
- Is the website content helpful?
- Does the website look professional?
The key is to look at website content from your visitor’s perspective. They clicked on a link on your website to find more information, ensuring that the content in their destination is worthwhile.
- Are the links helpful?
- Are the links grouped logically and easy to find?
- Are there less than thirty links for each category? You won’t get any traffic from a page that has more than that.
- Are they attractive?
- The links of a theme similar or complementary to the main site?
3. If the website is worth linking to, locate and copy the “link code” that the website owner would prefer you use for their reciprocal link, for example:
- Link title
- Link URL
- Link Description
You should note the web page on which you want your link to appear and, if the website has a categorized link directory, the category.
4. Find contact information for the website owner.
The increased harvest of email addresses means that few webmasters will put an email link on their website, most will use a contact form.
Try to find the owner’s name. Many website owners have a webpage about themselves or their business.
5. Using the link information you found during your research, create an html link that points to your potential link partner and upload it to your links page.
The only time it is acceptable to use information “discovered” by your linkbot is if you cannot find any linking information during your search.
6. Contacting the owner or webmaster for a reciprocal link means you must do one of the following:
- Fill out their link submission form.
- Contact them via their contact form.
- Email them (this is the last resort). Sending emails to WhoIs coordinates is the same as spamming, DON’T DO IT.
Use pre-written cover letter templates that you can copy and paste into the contact form or your email program.
To make sure the email looks personal, fill in the following “gaps” on the template:
- The name of the website owner. Don’t use Hi John or Hello John, use Dear John. If you can’t find the owner’s name, don’t use any salutations.
- The URL of the webpage where you want your link to appear. If necessary, indicate the category in which you want your link to appear.
- The full URL of the reciprocal link on your website.
- The title of your link.
- The URL of your link.
- The description of your link.
Be sure to include your email address and website URL after your name at the end of the email.
If your website has a low Google PR, point it out and tell your potential link partner that your website is new, doesn’t have a high Google PR, and linking with you won’t do their Google PR any good. .
Tell them that it is your policy to link to quality sites that have a similar or complimentary theme and therefore your Google PR will steadily increase as will the number of people visiting their website from their link on your web page.
Anyone who receives a link request written using these tips will be more likely to trade links with you because you took the time to check out their website and your professional approach will have a positive subconscious effect on their decision.
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